✔ Time

Time is a resource that seems unlimited; instead it is a scarce, exhaustible resource, never enough, that cannot be ignored in a decision-making process for building a website.

So, the question to answer is:

 «How much time can you devote to building your website?»

And two plausible answers can be assumed, such as:

✔ «I have a lot of time»;

or

✔ «no time».

Depending on the answer, the reasoning changes: if you have a lot of time available you can consider creating your site on your own, in the “do-it-yourself” formula; otherwise, you must consider relying on a professional or an agency to build the website, Flazio Experience could be the answer.

✔ Budget

Another criterion to understand which is the best solution for your business needs is to consider the budget available.

So, the question to answer is:

«How much are you willing to spend to build a professional website?»

Following the reasoning of defining the time you have available, everything is reassessed if we add investment considerations to the equation.

If you have a lot of time but a small budget, the best solution is to consider creating your website on your own, choosing a platform that can offer the best value for money, but also one that fits your technical skills. On the other hand, if you have little time but a big budget, you have several options, but don’t assume that the more you spend, the better it is. The web is full of sites that are just pretty.

✔ Technical skills

Finally, the last criterion to take into account, but no less important, 

is the technical knowledge needed to create it.

So, the question to answer is:

 «How much do you know about programming languages»

If you have specific skills, if you are a programmer, if you speak several programming languages then you don’t need our advice since you have a background that lets you choose on your own; but if, instead, IT is an unknown language, if digital is abstract, then you should consider a solution with a workspace, also called an «editor», that is easy, intuitive and with a «drag & drop» workflow that lets you build the website simply by selecting the components you want, dragging and dropping them where you prefer in the workspace, with the option to customize, move, edit in total freedom, as many times as you want.

✔ Time + Budget + Technical Knowledge = Scenarios and Solutions

If you answer the questions honestly, if you assess the criteria objectively and realistically, different scenarios may arise, each with a best solution aligned with the answers given.

Let’s skip the ideal solution generated by having lots of time, lots of budget and lots of knowledge because you don’t need any advice: this is a scenario where unlimited solutions are possible and you have the advantage of being able to make mistakes as many times as you want. Unfortunately, though, this is a scenario that represents, practically, a tiny part of Italian entrepreneurship. 

As the DESI (Digital Economy and Society Index) shows, Italy’s business reality in digital is lagging behind. It struggles.

Italy in the last 4 years continues to be at the bottom in the Digital Transformation process.

For one reason or another, there are always too many things to do and too little time to do them. 

You have financial expectations, but then the unexpected always happens, which downsizes the budget or even postpones the date when you start creating your own website.

Also, you’d like to know more, but the knowledge is limited, incomplete and learned, often, through trial and error. 

This is the scenario we take into account, and even if we don’t like it, it involves the largest number of Italian businesses that have to face digital with little time, little budget and little knowledge meant as specific technical notions.

Flazio.com has always been alongside Italian companies to help them in their digitization process; it’s our mission, to be honest, the reason why we keep developing the Flazio platform with powerful synergistic tools and advanced features specific by industry.

The website should be considered a container, like the walls of your office or shop: it is the structure in which to develop and bring together the many activities that digital offers, but to do so the platform must have the right tools to create a professional site from every point of view, and you must be able to use them in an easy and intuitive way.

Anyone who claims that a website is useless is lying. Shamelessly, knowingly.

But maybe it’s true: a website is not “useful” because it’s essential!

It’s the only owned space you have in digital. It’s the only virtual place where you are free to make decisions, where the system adapts to your needs, and not as happens elsewhere online: Facebook, Instagram and WhatsApp belong to Zuckerberg, 

Amazon belongs to Bezos; YouTube belongs to Google and Google belongs to Larry Page and Sergey Brin.

What you think is yours, in reality belongs to others who let you use it because doing so generates profit for them; because if the product is free, you are the product, and as long as it’s for personal use it can also be a valid compromise, but in a professional context the considerations are different: wanting to use only these solutions, which can be cut off at any time with no right of reply, is at least risky; basing a structured growth of your company online without at least one owned asset can turn out—indeed, it does turn out—unsuccessful.

If these are the assumptions on which you want to build your success in digital, we can only wish you the best; but if instead you prefer to start building from the foundations, to create the first owned asset in digital, keep reading the solutions that the Flazio platform enables.

The Flazio platform is the best solution for those who have limited time available, a small budget and no IT knowledge. In fact, it lets anyone create their own site in a few simple steps, starting from defining the layout by choosing one of the many templates made by designers with the aim of providing the best graphic solution tailored to every professional sector.

Whether you are:

✔ a freelancer who needs a site to grow their personal brand;

✔ a company that sells products online with its own e-commerce;

✔ a professional business that needs to sell services and receive by appointment;

✔ a hotel property that needs to streamline the online booking process;

✔ a restaurant owner who must adapt by providing a digital menu to their customers or who wants to take online orders for takeaway and home delivery...

For those who are really short on time and prefer a solution that stays within budget and that, at the same time, can be edited later without any technical knowledge, Flazio offers a one-of-a-kind service, a formula that has already helped many entrepreneurs grow their online business independently.

We consider the website a practical tool to achieve real goals, not a product to sell and then move on to the next. With Flazio you can have a tailor-made professional website, created in synergy with different professionals and the future advantage of being able to update it in total freedom with the same ease as managing a Facebook page.

The «tailor-made» website service lets you:

✔ receive the professional website, designed around your needs, as beautiful as it is functional;

✔ know the delivery time: 40 days, maybe even sooner, 

✔ know the price upfront, with no surprises or extra costs;

✔ unlimited access to the platform’s PRO features,

✔ receive support in Italian via email, phone or chat;

✔ request digital marketing training via webcall;

✔ receive login credentials so you can act independently and in total freedom, without having to turn to anyone; but if you need it, beyond support there are concise yet thorough guides and video tutorials.