The 2020 can be defined as the year of change. Thousands of companies moved their business online to survive this critical year, yet favorable for e-commerce. 

Today “shopping” means less and less strolling through shops or malls. In fact, people prefer to buy comfortably from home using a computer, a smartphone, or a tablet. All you need is an internet connection and you’re set. 

But let’s get to the point: to be successful, a website must be beautiful and high-performing; you need to blend design and functionality together. 

In the same way you set up your shop window, dress the mannequin, and arrange products on shelves, a website also requires the same care and attention. The goal is the same: to give the customer a wonderful shopping experience. 

You need a pinch of creativity and a good eye to arrange the elements on a web page in the best way. You’ll have to choose colors that blend well together and are consistent with the brand. Add quality photos that show your products and grab attention. Write clear, simple, descriptive texts. Tell who you are, what your business does, and then focus on your products. Why should your customers buy from you? Share your added value with website visitors! 

To help you we want to show you 5 fashion e-commerce websites created by our users.  Make yourself comfortable and get inspired by these websites: 

Evelyne Aymon

A store of original headbands, entirely handmade. The site tells the story of Evelyne headbands and the revolution of the historic family shop to bring to life a unique, handmade product: The Headband! 

“Wearing Evelyne Aymone means becoming part of a world,” says Fulvia, and that’s exactly what you feel as soon as you enter the site. 

Originality, exclusivity and the variety of the headbands: that’s what the site communicates so well.

Getting lost among playful, elegant and understated headbands takes no time. An accessory for every occasion: just click on your favorite style like “Party” and discover the many headbands offered by Evelyne Aymone. 

Already on the home page you can explore the different product categories and select what you need. A beautifully organized showcase, it includes photos of each headband paired with an image and a clear call to action “Learn more”. 

While shopping you can filter by category, for example all red or beige headbands, to simplify your choice and get straight to the cart.

On the site you can also browse photos of headbands worn by customers who chose Evelyne for a special occasion and for everyday wear, and a “Press” page that shares videos of some well-known personalities such as Chiara Ferragni, Michelle Hunziker wearing Evelyne Aymone!

Borbone Bags

Borbone Borse’s ecommerce offers artistic bags that weave together tradition, ancient craftsmanship and innovation. 

Art and elegance is what the website tells. An ecommerce where you can explore Sicilian style, unique and not replicable, in exclusive handmade bags. 

The site includes a page that explains which materials are used to make the “Coffa” bags.  Later, on the page dedicated to the shop, it will be possible to explore the collection of the original Borbone bags. 

Products on promotion are shown prominently to push the customer not to miss the chance to wear a unique “jewel”. 

Another feature of the site is the presence of pop-up windows that immediately catch the visitor’s attention to communicate important information. In this case, a promotion on products dedicated to all customers for their first purchase. 

In Borbone you can make payments in total security using the best networks such as paypal, braintree, satispy nexy and stripe!
Borbone Borse, based in Sicily (as everyone imagined), uses the website to reach even those farther away who love the extravagance and elegance of Sicilian style

Uoman Fashion

“No size But Fitz Righ” is the motto of this women’s clothing store!

As soon as you enter the site, you immediately grasp the mission of this e-commerce dedicated to women: to make every woman aware of and proud of her own body. 

Their goal is to make shopping a unique and memorable moment. And they did it well by creating a wonderful website! 

A showcase full of photos helps draw attention to the photography of their products. 

On the shopping page there are also large photos with models wearing the items. Just click the icon placed above each item worn by the model to discover the price and proceed to purchase the product. 

Uoman therefore shows not single products, but offers complete looks, as if you were in-store accompanied by a personal shopper. 

Uoman has also created a Loyalty Program that lets you collect points and get shopping vouchers. Just click the drop-down menu to learn the details and become a uoman.fashion customer. ​

Maison Mondini 

“This is my happy place”, a welcoming website where you can explore a wide collection of products. Clothing, Shoes, Jewelry and Home Accessories is what Maison Mondini offers. 
An e-commerce site where you can spend hours discovering the many products offered in an environment that radiates serenity. The company launched the website precisely to give those who can’t reach the physical store in Monza the chance to shop from a PC or smartphone in total comfort. 

The website lets you register to access your personal profile where you can track placed orders, but not only that. Registered users will automatically get access to discounts and special promotions to use in-store or online. 

The categories let you view only the products you’re interested in and, for each one, discover details and variants. Each product is in fact accompanied by an image and a short description; it will be up to you to choose your size or your favorite color. 

When creating a site it’s important to keep a simple design, and that’s what Maison Mondini did. Despite the variety of products in the e-commerce, splitting the menu into categories makes it easy to browse!

The site footer includes icons with links to social pages. This allows customers to follow the brand and stay up to date. Sharing social pages on the website in fact helps build loyalty and interact directly with followers.

Fabrizio Minardo

Fabrizio Minardo, an independent designer, launches the website to share his bridal gown collection with the world. 
The site clearly conveys his style: each dress blends tradition and innovation, creating unique, spiritual gowns.
A carousel showcases the wonderful collection created by Fabrizio Minardo; in every photo you can grasp the designer’s idea: to breathe in Sicily and the beauty of the land, caring for every single detail of his collection. 

The same attention and care for detail that Fabrizio Minardo puts into creating his dresses can also be seen in his website. Each page section guides the visitor through the site to learn the story, the designer’s goal, and finally discover his haute couture dresses. 

The site also includes a press page where the designer shares his press review: just click each link to reach the blog and read the fashion magazine articles dedicated to the designer. A simple yet striking site that engages every woman searching for the perfect wedding dress. The contrast on the home page of black and white colors in fact  draws attention to his images. 
On the contacts page there are the details and a dedicated form to receive requests for custom-made creations.

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