Creating a site for travel agencies and tour operators is a key starting point for staying competitive on the market through a channel, the online one, increasingly used by travelers all over the world.
The site becomes not only a showcase of distant countries and geographies, but also a way to attract the customer to the purchase of travel packages, last-minute offers and so on.
The structure of the Site
One of the first steps is to study what competition is doing.
Is there any design you like? Something to draw inspiration from?
It’s a good time to study it and have some coordinates for web site design.
Home pages, which is the entrance page of most traffic on the site, should not show any uncertainty: it will be your business card, where to show the photos of the best facilities, places and even your most attractive offers.
The visual factor is fundamental: most of the attraction will be created by the photos and videos you choose to use and how they will be shown: remember to be ordered, not to overload the content pages, to leave enough space so that the ’ user can "breathe".
This will give you more opportunity to see your photos.
It would be perfect to create different pages for different destinations, such as a page for each nation included in your offers.
Entering an e-commerce to sell your tour packages is crucial: photos, videos, and descriptions will become your best sellers and visitors will have the option to buy directly from the site.
To give you more strength to your communication, you can create a blog within the site where to talk about places to visit and events that characterize your area: a nice and attractive editorial line made of small guides on things to do, where to eat and the best venues in a tourist area.
Do not forget to make the "Contacts" page clear, even if you do not have a physical office where you can host your customers, you will still be able to send an email, contact Skype, and so on. When you need more clarification, you will already have a contact that is potentially interested in your tour operator services.
Not only in one language, not just desktop
The first travel experience starts with your site!
Do not overlook any kind of user, and consider that much of the traffic is now mobile: mobile and desktop versions are easy to navigate as an optional feature.
If you plan to sell packages even at international level, do not overlook the language factor. The travel business is potentially able to attract customers globally: starts with English, then tries to figure out which types of users might be interested in your package types as well as their nationalities (for example, based on spending targets, destinations, and so on).
We remind you that with Flazio you will be able to create an excellent multilingual site in just a few clicks, both desktop and mobile!
Marketing for Tour Operator
An important step is to optimize for search engines.
We remind you that engine research is typically done for 3 reasons: search for a brand, search with buying intent and search for information purposes.
In addition to keeping track of who searches directly for your brand (an index of what your business is known about) you may be placing both on purchasing searches ("Japan Travels", "Kenya Safari", etc.) and those who search for information ("things to see in Ireland").
We remind you not to underestimate your content, as well as the Title and the metatag Description.
Positioning speed on engines takes some time, at first you may want to use Adwords to "snoop" between the first positions in Google ads.
Carrying your message on the main Social Network is also a good idea: distributing on Facebook and Instagram photos and videos of the tourist attractions of the target countries can make a difference.
A very promising online marketing technique for tour operators is that of retargeting: if some visitors have focused on your Japan bidding page, you could show on Facebook (and not just other social networks and Google on your network Display will allow you to do so) of targeted advertising, showing, for example, an attractive last minute offer for Tokyo;)
Creating a tour operator site or travel agency? It’s your turn
Today you can create a site without having any technical knowledge.
You can start from one of the many templates that Flazio makes available: all you have to do is put your photos and texts, and the site is ready to sell travel packages all over the world!
Flazio has already been chosen by more than 200,000 companies and professionals ... It’s time to create your own!