In life, no one is an expert in everything.
You may assume you know it all, but in the end, results are what define actions.
Dr. Simone Giordano, a renowned osteopath specialized in aesthetic osteopathy and a lecturer, thinks so too: as excellent as he is as a health professional, he can’t claim the same in digital.
For Simone, the internet and the dynamics to grow his business online were unknown; he understood them, but couldn’t apply them, plus the time factor, always too short to let him do everything.
He was aware he needed to create a website to ensure a professional online presence, but also have a digital marketing strategy to strengthen current positioning and increase the number of new clients and students.
He wasn’t a digital technician, but not disillusioned either: he knew well the web was flooded with Gurus or so-called ones, with promises of easy earnings, quick climbs and exponential business growth in a short time, but they didn’t seem credible to his eyes.
What Dr. Giordano was looking for was a true digital partner, authoritative and competent, to build a long-term collaboration. And it was by chance that he made the choice that, in hindsight, proved winning by choosing Flazio.com.
Let’s give the floor to the person directly involved to tell his experience.
✔ Let’s start from the beginning: did you know Flazio.com?
“Yes, but only partially. Contrary to what I thought, Flazio is not just a platform where you can build your website without knowing any programming language, but a Total Web Agency made up of a team of professionals specialized both in website creation and in digital marketing activities”.
✔ Why did you rely on the Experience Team to build your site?
“Because right away I felt understood. From the very first contacts with Flazio’s Account team I had the feeling of being listened to, of being able to express myself, even clumsily in digital terms, to present the idea I had in mind and the goals I wanted to achieve.
I was involved in every phase, from design to delivery, also receiving the proper training to be independent and update it on my own. Today my website www.simonegiordano.com is my own tool, which helped me make known the training school I created, an Academy aimed at collaborators and professionals in the field of physical and rehabilitative medicine”.
✔ And regarding digital marketing strategies?
“During the site build I also had the chance to work with the Digital Team, digital consultants specialized in digital marketing strategies whose only goal was to amplify my site’s visibility.
The first activity done with the Digital Team was search engine optimization, which technicians call SEO. It’s an activity I didn’t know. I mean, I know Google shows websites when I search for something, but I was far from knowing how and why... and most likely even now I’m not totally clear, but I know it’s an activity that allowed me, in a relatively short time, to be well positioned on search engines, to appear to those looking for information on my site, and above all to get many requests and bookings directly from the site, both from patients and from new trainees.
As a result, the concrete results pushed me to keep going and renew my trust in Flazio’s Digital Team”.
✔ How did they advise you to continue
“Simply, we ran online ads both on Facebook and on Google.
I say ‘we’, but in reality they did everything; I just filled out a preliminary questionnaire”.
✔ Was it worth the expense?
“Yes, absolutely. What I spent on building my site and developing digital marketing strategies I don’t consider costs, but an excellent investment.
An investment in my business, largely paid back, that allowed me to attend several conferences in my field, which helped increase my visibility as a trainer. Every day, on average, about ten requests come in from patients and professionals who want to expand their knowledge with innovative techniques that I explain in my training courses. All this in less than a year from putting my site online!”
✔ What are the next digital goals?
“We recently added a dedicated e-commerce section to the site, to give trainees outside the area the chance to buy complete video courses, both from a theoretical and practical point of view.
I’m thinking of writing another book after the success of the first one, The Pillars of Structural Osteopathy, but for now it’s too early to talk about it. I’ll certainly reserve it a special space within my website.
And no less important, I will continue to listen to the advice and digital marketing strategies that Flazio’s Digital Team will propose, renewing my trust in them for the results achieved, which honestly, managing everything by myself I would not have reached; I would have only wasted time and squandered money!”
✔ Would you recommend the SEO optimization service carried out by Flazio’s Digital Team?
Yes, so much so that I also left the review on Trustpilot!
Dr. Giordano’s story teaches that having a strategic vision in the medium-long term allows you to take the right steps toward the goal. Today there are no professions, companies or organizations, products or services exempt from practicing digital marketing strategies. There are many opportunities that digital offers, but also many traps that the Digital Team helps you avoid, helping your business grow on the web.
If you want to take the first step toward success, then click the button below and book your first consultation with the Digital Team: together we will tackle the entire growth path of your business.
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