✔ What does SEO mean? ​

✔ Why is it important to have an SEO-optimized website?

Every day on Google about 3.5 billion searches are made: more or less each user makes 1.4 a day, but the impressive fact is that out of 10 online purchases completed, 9 start with a search on the search engine.

So, the first reason, and perhaps the only one, why it is important to have an SEO-optimized site is because people search. Every day. 

They search for anything, at any time, from anywhere, on any device.

If you want to discover alternatives to the usual familiar restaurants, you ask the search engine to suggest something new.

If you feel inspired in the kitchen, you look up tutorials and recipes that spark creativity.

If you are on the move, the search engine will most likely guide you all the way to your destination. 

Having an SEO-optimized site is a strategic advantage, free to the extent that you don’t pay to be the option suggested by the search engine for a given search keyword.

Having an SEO-optimized site allows the content you publish on your site to be:

✔ first understood by search engines through their constant, continuous crawling of the web;

✔ then shown, by the search engine itself, as a relevant result in response to a

✔ real interest shown by a user through the words used, strategically related to your business, typed by the user in the search engine bar

It’s all too easy to say that search engines are the gateway to everything we do online. But if you have a website, being there has not been enough for a decade now, because today the strategic need for a website is to be found, and you can do that by improving SEO activities.

In the endless digital landscape, how useful is it to have a site that can be found only by those who call you by first and last name?

Little, to say nothing.  Even if the site is aesthetically very beautiful.

Instead, it’s winning to be found by those who have shown a clear search intent through the words they used to start the search.

And this kind of advantage is generated by technical and professional skills that are not seen by the user, but by search engines—Google, for example. And that’s how SEO helps your business increase the number of quality visits that can turn into sales.

Think of SEO activities as improvements to the website in order to gain greater exposure in search engine results.

✔ Improve SEO with Google’s criteria​

Understanding how Google’s algorithm works is surely helpful to make improvements to your site, but unfortunately this is a secret that anyone who claims to have… is lying!.

However, on the other hand, Google itself provides guidelines so that online content can be understood and served by the search engine. So, to end up being shown in the top positions you need to know Google’s purpose, which is really more of a mission:

✔ provide the best search results,

✔ in the shortest time possible,

✔ according to specific words used by the user or “search query”.

Google has always been user-oriented and, using sophisticated algorithms, it manages to be more accurate in providing answers to its users. At the center of everything, Google as well as other search engines, places the understanding of all content available online in order to quickly select those that are most relevant and authoritative based on the “search query” for that specific user.

So, there are two key words that must guide the creation of your content if you want Google to take it into account: 

1) Relevance

2) Authority and Authoritativeness

1) Relevance

Users who turn to Google expect the suggestions they receive in the form of links to be accurate and reliable. To meet expectations, Google, with its technology, searches and distinguishes the most relevant content, manages to understand the semantic and topical connections between words and concepts; this is because each user sees the SERP differently, depending on the specific search terms they use.

So, since the keywords that best match a given search intent are shown automatically, a great SEO technique to be relevant both to the search engine and to the user is to include certain relevant keywords in the title.

2) Authority and Authoritativeness

In digital, everyone is a quack until proven otherwise. In the Far Web anyone can publish something, anyone can self-celebrate, be a leader of something, be the marketing guru or provide the latest secret… and much worse.

Google thinks so too. 

It certainly doesn’t want to promote quacks or provide useless information because it would move away from its mission: continuously improving the experience for users who search, not for companies that want to be found.

That’s why, from an SEO perspective, but also strategically in the long run, it’s important to take care of your digital reputation.

Google determines the authority of a web page in a very broad and cross-cutting way: from the domain to the individual content of each page that makes up the site, from verified reviews to the links of the digital system, to and from the website.

These aspects are considered by Google as a “vote of confidence” that helps make the content you publish authoritative and therefore rank better than your competition.

✔ SEO optimization for Flazio Pro Sites​