Creating an e-commerce site lets you increase the visibility of your store and your products and expand your sales network: more and more users search for products and buy them directly online, without having to physically reach the store. Here’s the first reason why you should have an e-commerce.

E-commerce has one main purpose: selling online. E-commerce customers can shop from any device, both desktop and mobile, but above all they can buy from anywhere they are: at the bus stop, on a subway ride, or simply from their couch at home.

The growth in e-commerce purchases is constantly expanding and the Covid-19 pandemic was the trigger for this sharp increase: in the first months of 2021, e-commerce in Italy grew by 78%.

Consumer habits have changed and merchants had to adapt to the new situation, turning logistics issues caused by the lockdown into opportunities: many companies, including SMEs and local businesses, therefore decided to go online and create their own digital storefront to meet new market needs and not fall behind the competition.

As in physical retail, online sales also have different types of commerce:

• Business to Business (B2B), exchange of products or services between one company and another;
• Business to Consumer (B2C), i.e., sales aimed directly at the customer which, with e-commerce systems, become faster and without intermediaries.

But what makes customers choose to buy online on a website instead of going to a physical store?
Here are some of the reasons:

• The wide choice of products just a couple of clicks away;
• The ease of finding specific products, which locally might be harder to find because they’re not available in every store;
• Getting constant updates on deals;
• The convenience of not having to leave home;
• The ability to compare prices and product features;
• Learning about products and stores before buying, by reading reviews written by other users.

These are the reasons that drive a customer to buy on an e-commerce site, but what are the benefits for a retailer?

• Being able to serve customers not only nationally, but all over the world;
• Your business will be always open and operational;
• Greater visibility for the business;
• Customize the customer experience on the website;
• Lower costs compared to a physical store;
• Ability to promote related products, adding an extra item to what the customer has already chosen to buy;

Through online sales you can track your customers’ purchase journey and reach them at the exact moment they need it, encouraging them to come back. You can also study customers’ buying behavior to improve their next visits.
Plus, there are many services you can offer during and after the online sale, such as dedicated customer support, free shipping, return options, cash on delivery, or installment payments.

There are many ways to start selling online: with Flazio you can build your e-commerce in just a few minutes. All you have to do is choose a site template, edit your images, add your contacts and your text, and upload your products. But beyond simplicity, there are so many features you can use to start selling online today.

Discover all the features of Flazio E-commerce!